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Brave is taking on Google with its own 'private' search engine

Brave is taking on Google with its own 'private' search engine

The Brave web browser logo displayed on the screen of a MacBook.
(Image credit: 24K-Production/Shutterstock)

Brave, the privacy-oriented spider web browser, is developing its own privacy-oriented search engine.

Or rather, it's resurrecting the Tailcat search engine, originally developed for the failed European browser project Cliqz. Brave founder and CEO Brendan Eich says the search engine will be more private than DuckDuckGo.

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"Brave Search is built from scratch and has an independently built search index, whereas DDG relies on Bing as the search engine nether its hood," Eich told Tom's Guide. "Brave Search is the start multi-platform, private, browser/search alternative to the Large Tech platforms."

Y'all tin't quite yet use Brave Search, as it'southward now being called. Just yous tin join the waiting list to be among the beta testers by signing upward.

"Nosotros are currently working on integration, and aim to launch a test version in the next few weeks," Eich told usa. "Afterwards feedback from early testers, nosotros will release Brave Search for general availability by the summertime if not late spring."

Brave promises no tracking or profiling

Brave promises in its announcement of the Tailcat acquisition that its search engine will "not track or profile users," "collect IP addresses" or "utilize personally identifiable data to improve search results."

It will "rely on anonymized contributions from the community" equally a substitute for the automated web crawlers that Google and Bing use. But like Brave itself, Brave Search will prove its own ads — unless you lot pay it not to.

"We volition provide options for ad-free paid search and ad-supported search," says the Brave annunciation. "We are working on bringing private ads to search, as nosotros've done for Brave user ads."

Not clear how much data advertisers will get

We asked what Brave would say to advertisers who wanted to know more nigh the users who viewed their ads. Such sharing of personal and behavioral information is what fabricated Facebook and Google rich, because the more data you provide, the more you tin can accuse advertisers.

Eich, who earlier in his career developed the JavaScript coding language and co-founded Mozilla, implied merely didn't quite say outright that Brave wouldn't go downwards that road.

"Our advertisement buyers already capeesh phenomenal click-through rates and competitive CPMs for Brave Ads and Sponsored Images, and we aim to keep similar high engagement with futurity advert offerings," he told the states. "We're currently thinking through different search experiences to offer our users and advert partners."

Irresolute the defaults

Brave, which is based on Chromium and is pretty much mutually compatible with Chrome, was officially launched in 2019 after more three years in development. Dauntless says it now has 25 1000000 users.

We can attest that Brave is fast and light, partially because it blocks nigh ads by default. You can as well admission the Tor privacy network direct from Dauntless, making it past far the easiest way to use Tor.

Equally with well-nigh browsers, y'all tin can choose among several options to select Brave's search engine, although it sticks with Google unless you change the settings. The other options are Bing, DuckDuckGo and the European search engines Ecosia, Qwant and Startpage.

Eich told TechCrunch that, "when set up, we hope to make Brave Search the default engine in Brave."

Paul Wagenseil is a senior editor at Tom's Guide focused on security and privacy. He has also been a dishwasher, fry cook, long-booty commuter, code monkey and video editor. He'due south been rooting around in the information-security space for more than 15 years at FoxNews.com, SecurityNewsDaily, TechNewsDaily and Tom'southward Guide, has presented talks at the ShmooCon, DerbyCon and BSides Las Vegas hacker conferences, shown up in random TV news spots and even moderated a panel discussion at the CEDIA domicile-technology conference. You can follow his rants on Twitter at @snd_wagenseil.

Source: https://www.tomsguide.com/news/brave-search-engine-announced

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